Bringing Baja Flavor to Life

LA Set Construction collaborated with Pacifico, the renowned Mexican pilsner-style beer brand, to create a vibrant restaurant set for an event in Phoenix, Arizona. Designed as part of a food booth serving Baja tacos and Pacifico beer, the set embodied the brand’s coastal essence and showcased its connection to Mexican culture and the Pacific Ocean.
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Crafting the Spanish-Style Restaurant Set

A Celebration of Baja Cuisine and Pacifico

The restaurant set’s design aimed to evoke the vibrant colors and textures of a traditional Spanish-style setting, emphasizing Pacifico’s pairing with Baja tacos. Our team focused on creating an authentic and visually engaging environment that seamlessly integrated with the event’s theme.
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Materials Used

• Plywood: For the foundation of the set
• Spackle: To fill imperfections for a smooth finish
• Paint: A palette of yellow, blue, red, white, and black
• Sealer: To protect and polish the painted surfaces
• Vinyl: Custom-printed design featuring Pacifico’s 12 oz glass bottle
• Explore our Scenic and Mural Art Services for creative and visually impactful designs.
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Fabrication Process
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1. Constructing the Walls

• The wall structure was built using plywood, shaped into an L form with one horizontal and one vertical section.
• Plywood sheets were measured, cut, and securely anchored to ensure durability.
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2. Preparation Process

• Spackling and Sanding: Filled and smoothed imperfections for a flawless surface.
• Priming: Applied to ensure proper paint adhesion and prevent flaking.
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3. Texturing

• Wet drywall compound was applied using a paint roller, and additional texture was added with a thick brush.
• This texturing enhanced the set’s Spanish-style aesthetic.
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4. Painting

• Yellow: Pacifico’s signature color was applied to most of the set.
• Beach Scene: The lower section featured blue and white waves hand-painted to depict crashing water on sand.
• Aging Effects: Dark details were added to give the set an aged, rustic appearance.
• Custom Lettering:
  • “Pacificos Taqueria” and “Cold cervezas and Baja tacos” were hand-painted on the horizontal section in red, blue, and white.
  • The vertical section included two hand-painted lifesaver logos and the phrase “100% delicious, with Mexican flavor”.
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5. Adding Vinyl

• A custom-printed vinyl featuring Pacifico’s 12 oz glass bottle was added near the phrase “cold cervezas.”
• Vinyl was carefully applied to ensure a smooth, bubble-free finish.
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6. Sealing the Set

• A clear coat sealer was applied to protect the paint and provide a polished finish.
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Aesthetic and Functional Impact

The final restaurant set successfully captured Pacifico’s coastal vibes and Mexican heritage. Key design elements, such as the yellow color palette and beach-inspired waves, created an inviting and cohesive atmosphere that resonated with the brand’s identity.

• See our Custom Fabrication Projects for examples of how we bring brands to life.
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Conclusion

This Spanish-style restaurant set for Pacifico demonstrates LA Set Construction’s ability to merge cultural authenticity with creative design. From custom lettering to intricate textures, every detail was crafted with precision to ensure a seamless representation of the brand’s identity.
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Whether you need immersive event sets or custom-designed environments, LA Set Construction delivers exceptional results tailored to your vision.
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Related Links to Explore

• Custom Fabrication Services: Learn how we tailor designs to unique client needs.
• Scenic and Mural Art: Discover our expertise in creating stunning visual elements.
• Contact Us: Let’s start designing your next creative set.

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