‍Crafting Compact Elegance for Progressive Insurance Commercial

LA Set Construction had the unique opportunity to fabricate three mini homes for a Progressive Insurance commercial, designed to visually underscore the company's bundling options for home and auto insurance. These homes were not just props but pivotal elements that represented the convenience and efficiency of Progressive's insurance solutions.
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Innovative Design and Detailed Planning

The project commenced with an intricate design phase where each mini home was detailed with features that showcased a blend of charm and functionality. This included aesthetically pleasing yet practical components such as functional windows, inviting porches, and classic shingles—all scaled to miniaturized proportions.
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Material Selection and Assembly

We selected materials that combined durability with visual appeal:

• Plywood: Used for structural framing and exterior walls, chosen for its sturdiness and adaptability.
• Shingles: Applied to give each mini home a realistic roofing finish, enhancing the traditional aesthetic.
• Paint and Glue: Selected for durability and aesthetic quality, our paints brought the homes to life, while high-strength glue ensured robust assembly.
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Construction Process

Each mini home was constructed with meticulous attention to detail:

• Frame Construction: The base of each house was crafted from strong wooden frames to ensure stability and longevity.
• Cutting and Fitting: Precision cutting for walls, windows, and roofs was executed to match the detailed plans, ensuring flawless assembly.
• Assembly: We used wood glue and screws to assemble the homes, prioritizing structural integrity and a polished appearance.
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Showcase and Display

Once completed, the mini homes were prominently displayed at a dealership. This setup was specifically chosen to highlight Progressive Insurance's message of bundling home and auto insurance, illustrating how customers could efficiently manage their policies. The display was not only a promotional tool but also an invitation for customers to visualize the practical benefits of insurance bundling in a tangible, engaging format.
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A Testament to Innovative Craftsmanship

This project was a testament to LA Set Construction’s expertise in translating complex ideas into tangible reality. The Progressive Mini Homes effectively communicated the benefits of insurance bundling, thanks to our team's commitment to excellence and precision. These homes showcased our capability to handle unique design challenges and produce captivating, meaningful results.

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