‍Bringing Holiday Cheer to Life with Ingenious Set Design

At LA Set Construction, we had the delightful opportunity to bring the Christmas spirit vividly to life for a PetSmart commercial. Tasked with embodying the joy and magic of the holidays, our team meticulously crafted a custom set that not only met but exceeded our client's vision.
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Creative Design and Detailed Planning

The centerpiece of our project was a custom-designed archway, envisioned as a gateway to the festive world of PetSmart's holiday offerings. The design phase kicked off with detailed sketches of the archway, incorporating elegant curves and bespoke doors that captured the essence of Christmas cheer.
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Material Selection and Precision Engineering

We chose robust materials for the construction:
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• Plywood and MDF: Selected for their durability and versatility, these materials formed the core components of the archway.
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• Pivot Hinges: These were specifically chosen to allow the custom doors to swing smoothly in the desired direction, enhancing the functionality and interactive aspect of the set.
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Construction and Assembly: A Masterclass in Craftsmanship

Our construction process was a testament to precision and expertise:
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• Frame Construction: We utilized CNC technology to carve the curved forms from plywood, establishing a precise guide for the arch's overall shape.
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• Cutting and Fitting: Each piece of plywood was meticulously cut to match the frame and then securely attached, ensuring both aesthetic appeal and structural integrity.
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• Assembly: The archway was assembled on-site, with various components being joined using advanced woodworking joints and pin nailing techniques to achieve flawless continuity.
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Installation and Finishing Touches

Installation was conducted with the utmost care:
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• Prefabricated Arched Wall: To seamlessly integrate the archway, we prefabricated an arched wall at the commercial location, ensuring the structure fit perfectly within the designated space.
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• Finishing: Post-installation, the arch received a series of finishing touches—painting and staining were applied to enhance its festive appearance and harmonize with the commercial’s theme.
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Testing and Final Adjustments

Before the final shoot, we conducted thorough testing of the archway's stability and functionality. Any necessary adjustments were made to meet our rigorous standards, ensuring the set not only looked spectacular but was also completely safe and functional for the commercial’s filming.
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A Holiday Set to Remember

The PetSmart Christmas commercial set was a project that showcased our commitment to bringing creative visions to life through detailed craftsmanship, innovative design, and strategic execution. The final product was not just a set, but a festive experience that resonated with viewers, perfectly encapsulating the spirit of the holiday season.

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