Immersing Fans into the World of Call of Duty

LA Set Construction had the great pleasure of fabricating a one-of-a-kind immersive photo opportunity for Los Angeles Rams football fans at Sofi Stadium in Los Angeles, CA. Partnering with Phantom, we helped bring their vision to life by constructing a 3D aircraft fuselage set inspired by the video game Call of Duty: Warzone 2.0.
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The goal of this activation was to transport attendees from the electric energy of the stadium into the adrenaline-charged world of Call of Duty: Warzone 2.0. By stepping inside the realistic 3D structure, fans could take photos with a green screen background, placing them in intense combat scenes straight from the game.
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This interactive brand activation was not just an exciting photo experience, but also a strategic marketing installation, engaging new audiences and immersing fans into the gaming universe of Call of Duty.
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‍Planning + Design

Our team carefully strategized the design and fabrication of the Call of Duty: Warzone 2.0 photo op to maximize visual impact and player engagement. We focused on high-traffic areas at the stadium, ensuring that fans walking by would immediately be drawn to the experience.
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The primary goals were:

✔ Create an immersive set that fans could step inside for an authentic in-game experience.
✔ Design an eye-catching exterior to promote Warzone 2.0 and encourage participation.
✔ Incorporate a green screen effect to allow for customized backgrounds, enhancing the illusion.
✔ Ensure durability and stability for high-volume foot traffic throughout the event.
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This activation was built to stand out in a dynamic event environment, offering a memorable, high-energy experience for attendees.
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Fabrication Process
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Materials Used:

• Plywood – Used for constructing the foundation and walls of the photo op, ensuring strength and stability for fans stepping inside.
• Spackle – Applied to smooth out imperfections in the wood and create a flawless painting surface.
• Vinyl – Custom-printed exterior graphics were wrapped around the set, displaying key Call of Duty: Warzone 2.0 branding.
• Primer – Applied to prepare all surfaces for paint adhesion and ensure a long-lasting finish.
• Paint – Custom green screen paint for the interior walls, allowing for digital background transformations.
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Step-by-Step Construction

Constructing the 3D Aircraft Fuselage

✔ The photo op was built as an enclosed structure, resembling the inside of a military aircraft from Warzone 2.0.
✔ Plywood was cut and assembled to form the base, walls, and ceiling of the set.
✔ Metal rods were incorporated along the walls, adding a realistic aircraft interior aesthetic.
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Assembly & Preparation

✔ Structural Integrity: Our carpenters assembled all walls and components, ensuring a perfect fit and long-term stability.
✔ Surface Refinement: Spackle was applied to fill any cracks or nail holes, ensuring a smooth finish.
✔ Sanding & Priming: Once the spackle dried, it was sanded and primed to prepare for painting.
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Advanced Painting & Green Screen Setup

✔ The interior of the set was painted with custom green screen paint, covering all walls to allow for background editing in post-production.
✔ Black paint was applied in key areas to eliminate unwanted reflections, ensuring a clean visual effect.
✔ A protective sealant was added to increase durability, especially in high-traffic areas.
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Applying the Vinyl Exterior

✔ Custom-printed vinyl graphics featuring Call of Duty: Warzone 2.0 branding were carefully applied to the exterior of the set.
✔ Flooring vinyl was installed inside the set to enhance the illusion of stepping into a real aircraft environment.
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This exterior branding ensured that the activation was visible from all angles, attracting fans from across Sofi Stadium.

The Final Experience

The finished Call of Duty: Warzone 2.0 photo op was an instant hit among football fans at Sofi Stadium. It successfully:

✔ Transported fans into the game world, bringing them face-to-face with their favorite Warzone 2.0 battle scenes.
✔ Created a visually engaging experience, drawing crowds throughout the event.
✔ Served as a high-impact marketing tool, increasing awareness of Call of Duty: Warzone 2.0.
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This project demonstrated LA Set Construction’s expertise in designing and fabricating immersive experiential marketing activations. Through expert craftsmanship, strategic design, and seamless execution, we helped Phantom and Call of Duty deliver an unforgettable experience to fans.
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🎥 VIDEO CREDITS: PHANTOM X CALL OF DUTY
🔗 View Project on Phantom’s Website

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